Exhibition Magician
Close-up magic that stops delegates in their tracks and fills your stand with engaged prospects.
Exhibition stands have about 3 seconds to grab someone's attention as they walk past. Banners and leaflets don't cut it — everyone has them. I'm Nick Rushton, and with over 30 years performing at trade shows and exhibitions, I draw crowds to your stand, incorporate your brand message, and hand warm prospects to your sales team. Trusted by Philips, Capgemini and companies across every industry.
Why Exhibition Stands Need a Magician
At any exhibition, hundreds of stands compete for the same delegates' attention. Most stands look the same — pop-up banners, branded tablecloths, a bowl of sweets. Delegates walk past without stopping because nothing gives them a reason to pause.
A magician at your stand changes the dynamic completely. I perform close-up magic at the edge of your stand, and within minutes there's a visible crowd gathered around. Other delegates see the crowd and come to investigate. Your sales team now has a warm, engaged audience instead of having to cold-approach people who'd rather keep walking.
The companies I work with consistently report 3-5x more stand visitors compared to previous exhibitions without a magician. More visitors means more leads, more conversations, and more ROI from your exhibition investment.
How Exhibition Magic Works
I work in cycles throughout the day — performing for 45-60 minutes, taking a short break, then performing again. This keeps the energy fresh and ensures delegates who pass by at different times all get to see the magic.
The ROI of Exhibition Magic
The numbers speak for themselves.
More stand visitors vs. previous events without a magician
Of delegates remember "the stand with the magician"
Minutes per performance cycle, with breaks to keep energy fresh
Delegates engaged per day at a busy exhibition
Why Exhibitors Book Me
Stand Differentiation
Your stand becomes the one everyone's talking about. In a hall of 200 exhibitors, the stand with the magician is the one delegates remember.
Warm Sales Conversations
Delegates who've been entertained are relaxed, smiling, and receptive. That's a much better starting point for your sales team than a cold approach.
Brand Message Recall
When magic incorporates your product or message, the impossible moment anchors your brand in delegates' memory. Weeks later, they remember your stand.
Customised Performance
I'll call you before the event to understand your goals, your product, and your target audience. The magic is then tailored to reinforce your message.
No Setup Required
I need about 2m x 2m of space. No power, no AV, no rigging. I work alongside your existing stand setup with zero additional logistics.
Multi-Day Events
I regularly work 2-3 day exhibitions. Multi-day bookings are discounted, and I bring fresh material each day so returning delegates see something new.
Exhibiting at a Trade Show?
Get in touch for a free, no-obligation quote. The cost of a magician is typically less than the cost of the stand space itself.
Get A Free QuoteWhat Exhibitors Say
500+ five-star reviews from happy clients over 30 years.
Thanks so much for working for Philips at the two events this year — you really added something special to the stand and attracted and kept people there, which was exactly what we wanted.
We had 3x more visitors to our stand than at last year's event. Nick drew crowds throughout the day and our sales team had more conversations than ever before.
It was lovely meeting you and everyone enjoyed your magic. There has been some really good feedback and people are still amazed today. We are definitely keeping you in mind for future events.
Nick was the best investment we made for the trade show. The ROI was clear — more footfall, more leads, more conversations. We've already booked him for next year.
Hi Nick, Well I'm hearing nothing but praise for you in the office this morning! You certainly impressed everyone.
Award-Winning Magician
My highly regarded awards include:
The Magic Circle (London)
"Young Magician Of The Year"
The World Magic Awards
"Best Young Performer"
International Brotherhood Of Magicians
"British Junior Magical Champion"
As Seen On Television
Exhibition Magician FAQs
What does an exhibition magician do?
An exhibition magician performs close-up magic at or near your exhibition stand to attract passing delegates. The magic draws a crowd, I incorporate your brand message, and then hand engaged delegates over to your sales team for follow-up conversations.
How does a magician generate leads at a trade show?
The magic stops people in their tracks — they gather to watch, creating a visible crowd at your stand. After the performance, I introduce your company and hand delegates to your team. They're relaxed, smiling, and receptive — a much better starting point for a sales conversation than a cold approach.
Can the magic be customised to our brand?
Yes. I work with you before the event to understand your product, message and goals. The magic can incorporate your product, logo or key message — a signed card appears inside branded packaging, a prediction reveals your tagline, or a phone displays your new app.
How much does an exhibition magician cost?
An exhibition magician for a full day at a trade show typically costs between £800 and £1,500 depending on the event and location. Multi-day exhibitions are priced per day with a discount. Get in touch for a personalised quote.
How much space do you need at our stand?
Very little — about 2m x 2m. Close-up magic is performed at conversation volume with no amplification needed. Even small shell scheme stands have room for a magician alongside your displays.
Do you work at exhibitions outside the UK?
I've performed at exhibitions across Europe and internationally. For overseas events, travel and accommodation are quoted separately. Get in touch with the event details and I'll put together a quote.
Ready to Book an Exhibition Magician?
Get in touch today for a free, no-obligation quote. I also perform at conference networking, awards ceremonies and corporate events.
Get A Free Quote